US CELLULAR AD CAMPAIGN

This campaign strategy was made to appeal to a growing millennial demographic. This was a team effort. My role involved was set of all design aspects such as layouts, assisting brainstorming, and set up in proper dimensions. A soft and friendly atmosphere was used not only resonate with a youthful audience but to deviate from their competitors such as Verizon who use sharp vector graphics or T-Mobile who use photographic duo-tone imagery. Our team won 1st place.